From: email@example.com (Terry Chan)
Subject: Re: Need sources for subliminal advertising
Date: 8 May 1992 22:00:04 GMT
In article <1992May08.firstname.lastname@example.org> email@example.com (Sean Smith)
+In article <firstname.lastname@example.org> email@example.com writes:
+>Anwyay, can someone provide refs for subliminals?
+The following is a pretty good survey:
+ McIver, Tom. ``Backward Masking, and Other Backward Thoughts
+ About Music.'' _The Skeptical Inquirer_, 13:1, pp. 50-63.
+--Sean ``Dlogrehs Ot Sdrac'' Smith
In Alfie Kohn's _You Know What They Say..._, he cites the follow
references which fail to find any evidence that subliminal advertising
T.E. Moore, "Subliminal Advertising," _Journal of Marketing_ (46:38-47,
J.R. Vokey and J.D. Read, "Subliminal Messages: Between the Devil
and the Media," _American Psychologist_ (40:1233, 1985).
M. Gable et al., "An Evaluation of Subliminal Stimuli on Consumer
Behavior," _Perceptual and Motor Skills_ (41:847-54, 1975).
Kohn states that Moore's is the single best source he knows of.
Terry "I have this strange urge to write some postcards..." Chan
Energy and Environment Division | Internet: firstname.lastname@example.org
Lawrence Berkeley Laboratory | "Vis rie scire quod credam? Credo
Berkeley, California USA 94720 | Elvem ipsum etiam vivere."