Subject: Re: Need sources for subliminal advertising Date: 8 May 1992 22:00:04 GMT In arti

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From: twcaps@tennyson.lbl.gov (Terry Chan) Newsgroups: alt.folklore.urban Subject: Re: Need sources for subliminal advertising Date: 8 May 1992 22:00:04 GMT In article <1992May08.184141.46672@cs.cmu.edu> smith+@cs.cmu.edu (Sean Smith) writes: +In article <1904@israel.nysernet.org> warren@nysernet.org writes: +> +>Anwyay, can someone provide refs for subliminals? + +The following is a pretty good survey: + + McIver, Tom. ``Backward Masking, and Other Backward Thoughts + About Music.'' _The Skeptical Inquirer_, 13:1, pp. 50-63. + +--Sean ``Dlogrehs Ot Sdrac'' Smith In Alfie Kohn's _You Know What They Say..._, he cites the follow references which fail to find any evidence that subliminal advertising works: T.E. Moore, "Subliminal Advertising," _Journal of Marketing_ (46:38-47, 1982). J.R. Vokey and J.D. Read, "Subliminal Messages: Between the Devil and the Media," _American Psychologist_ (40:1233, 1985). M. Gable et al., "An Evaluation of Subliminal Stimuli on Consumer Behavior," _Perceptual and Motor Skills_ (41:847-54, 1975). Kohn states that Moore's is the single best source he knows of. Terry "I have this strange urge to write some postcards..." Chan -- Energy and Environment Division | Internet: twchan@lbl.gov Lawrence Berkeley Laboratory | "Vis rie scire quod credam? Credo Berkeley, California USA 94720 | Elvem ipsum etiam vivere."

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